New Saraydan Turkish Cafe Concept Launched


New Saraydan Turkish Cafe Concept Launched from Abu Dhabi

First-of-its-Kind Food and Beverage Offering Set to Delight Capital Before Expanding into Northern Emirates, Gulf States, and Beyond

Abu Dhabi, United Arab Emirates

With a promise to surprise and delight, and a grand opening befitting the presence of the country’s ambassador to the UAE, a new and dynamic culinary concept has been launched today from Abu Dhabi – Saraydan Turkish Cafe.

Saraydan meaning“from the palace”, promises an authentic cafe, restaurant, and bakery experience, inspired by Ottoman palace cuisine to suit both the sweet and savoury palate.

The unique food and beverage concept, say its owners, Retailistic, the retail arm of Mubarak and Brothers Investments (MBI), will see strong immediate demand in Abu Dhabi, followed by likely expansion across the UAE, and later the GCC and beyond.

“We believe that everyone loves good Turkish food, but that not everyone fully appreciates the wide variety and truly authentic tastes of centuries-old Turkish cuisine, and this new level of authenticity is what Saraydan is able to deliver in an informal yet tasteful environment,” said Banu Tas, Vice President, Asset Management & Retail, at MBI.

Saraydan provides traditional Turkish food, from the recipes of Turkish grandmothers hundreds of years ago. Contributing to its authenticity is that every aspect, from the ingredients and Ottoman inspired interiors of the cafe, to the chefs who have been prudently handpicked from Turkey.Saraydan has recently added an extended menu (in English and Arabic),a delivery service and catering to corporate and party functions.

The first outlet has opened at Deerfield’s Mall in the Khalifa City A/Shahama area of Abu Dhabi, a rapidly growing vibrant community which includes 150,000 people living nearby, as well as some of the 500,000 cars that pass by on the Dubai-to-Abu Dhabi highway every week.

Saraydan was officially opened by Mr.Mohammed Al Haj, Chief Executive Officer of Mubarak and Brothers Investments (MBI), in the presence ofthe Turkish Ambassador to the UAE, Mr.Mustafa LeventBilgen, high ranking guests, members of the management team, and media. Live cooking of baklava was demonstrated by Saraydan chefs, in an atmosphere of live music and entertainment.

Media Contact:

Katya.Homampour@wallis-mc.com
Wallis Marketing Consultants
E: MBI@Wallis-mccom
Mob: +971 55 866 8854

About Saraydan:

Saraydan brings an authentic Turkish culinary experience to the table with its traditional Turkish gourmet, created from recipes inspired by the Ottoman palace cuisine. Characterized by its authentic food served in an environment that reminisces the elegant design of Ottoman interiors, Saraydan, which literally means ‘from the palace’ is a concept for an opulent dining experience that represents a genuine investment in the region’s gourmet food market.

Opened in June 2015 at Deerfields Mall, Abu Dhabi, Saraydan operates in the region under three concepts: Cafe, Restaurant and Bakery.

Saraydan was founded under Retailistic Commercial Investments LLC, the retail arm of MBI (Mubarak and Brothers Investments), which as the Holding Company also owns other subsidiaries like Deerfields Mall, One Stop Center, Chemi Paint and Fantastic (Project Management & Facilities Management Services that specialize in retail delivery and tenant coordination).

For more information& booking please contact:
T: +971 2 501 0888
PO Box: 39996 Abu Dhabi – UAE Email: habib@saraydanme.com
www.saraydanme.com

To read more about Saraydan, please visit our website www.saraydanme.com, or follow us on Instagram: Saraydanme; Twitter: @saraydanme; or Facebook: www.facebook.com/saraydanme

About Retailistic Commercial Investments:

Retailistic Commercial Investments LLC is an affiliate of MBI (Mubarak and Brothers Investments), owned by His Excellency Saeed Abdul Jaleel Al Fahim, who is also a shareholder and Former Chairman of AL FAHIM GROUP.

Established in 2014 with an aim to create fresh offerings in F&B, Fashion and Education, Retailistic today invests and operates several quality retail and F&B brands and services across the region, through a successful and sustainable business model. The company has successfully launched three brands in the UAE, with Saraydan being the group’s first offering in gourmet F&B, and adL and OXXO under Fashion retail. Other brands include Deerfields Nursery, and Auto Spa & One Stop Car Wash.

Retailistic comes with an objective to bridge the gap within the retail market of the Middle East by partnering with and developing tailor-made brands, through partnerships of mutual benefit. Over the course of the next 5 years, the company aims to introduce 11 brands, operate 100 stores, and trade in 5 GCC markets.